10 Ways to Boost Sales with Promotional Pencils May 26, 2010

There are several ways to boost sales for your business with inexpensive promotional pencils.  Promotional items are intended for promoting a product, service, program, business, or organization.  These products can be used as premiums, incentives, business gifts, prizes, awards, commemoratives (birthdays or company anniversaries), and other uses, as well.  In this article, we’ll give you ten excellent ideas to help use this silent marketing tool to your advantage.

These products provide a marketing option that are tangible and allow potential clients to utilize all five senses.  These marketing methods are affordable and can last the customer a long time for long-term marketing benefits.  Marketing research has shown that promotional items such as, pencils can impact company revenue in a positive way and boost sales dramatically, as well.

One example of custom pencils boosting sales in a major way is the fact that these promotional products present a positive image of the corporation or business.  Choosing quality promotional pencils will enhance this effect, as well.  If potential customers recognize the quality of the free promotional pencils that are offered by your company, they’ll think of the business in a positive light, even without having much knowledge about the company.  This promotes an increase in sales because the business will be bringing in new customers in addition to the already existing customers.

These promotional items promote advertising for current products, services, and branches.    This in turn, promotes sales of these existing products and services, which can really boost sales.  And because these are already available to the customer, promotional pencils will simply provide additional marketing support for current products and services.

Promotional pencils can be used as gifts for rewarding employees for accomplishing sales goals, providing excellent customer service, or performing well, in general.    When employees are rewarded or recognized for positive performance on the job, it encourages continued achievement and good-natured interoffice competition, as well.

Another way to use these marketing tools to increase sales is to hand out promotional pencils with your business’ name and contact information to potential new customers in an effort to generate sales leads.  By putting the necessary contact information into potential clients’ hands, they will be more likely to become existing clients, especially with a readily available product that many people use every day such as, pencils.

These promotional tools are a great way to improve trade show traffic, as well.  Handing out high-quality promotional pencils to those who visit your booth or table at trade shows is a great way to drum up business.  This increases the amount of potential customers that your company will reach, which promotes incoming business, as well.

These promotional pencils work as a silent salesperson and are a great method for promoting new products and services that your company may be offering.  This is a great way to spread the word about the exciting new options that you’ll be offering.  And it’s also a great way to get potential or existing customers, excited about these new offerings.

Promotional items can be a great way to improve morale of the employees, which in turn, stimulates productivity and performance, as well.  This is an effective way of boosting sales and improving revenue to your business.  Give employees promotional pencils for gifting purposes, for instance, to commemorate years of service with the company or as a birthday gift.

These promotional gifts are a great way to keep current customers, as well.  Long-time customers love to be appreciated for their loyalty.  And good customers should be treated well, by providing them with free promotional items, like high-quality pencils that feature your company’s name and contact information for easy reference.

Promotional pencils can be handed out at trade shows with featured incentives.  For instance, those who receive blue pencils can bring the pencil with them for a 15% off a product or service, the next time they visit your business.  This ensures that your promotional products won’t be discarded and is a great way to promote new sales, as well.

This can be a great way to motivate dealers or retailers.  If you order from retailers or dealers, providing them with free promotional items can be a great incentive for selling product lines.  These can be offered as rewards for top sales (especially when concerning  products or services that may not sell very well) or when dealer sales have surpassed a given amount.

These are just a few of the ways that promotional pencils are able to promote and boost sales in a major way!

Advertising with Magnets in a Bad Economy May 26, 2010

In today’s tough, economic times, you may feel that it is too expensive to advertise with magnets. However, this is not the case at all. Providing you approach a magnetic advertising campaign carefully, you can actually save (and make) a great deal of money in the long run.

The first thing you should do when considering a magnet campaign is to look around at the rates of different magnet printing companies. Local companies or larger, well known firms tend to be very expensive. If, however, you do some research online, you will find that many smaller companies offer quality magnet printing at an affordable rate. You may also be able to get a discount if your organization is a non profit organization or if it serves a charitable purpose. Buying magnets in bulk is also a good way to cut back on advertising costs. Take the time to find the best deal with a printing company that offers quality products, and you’ll find that you are very satisfied with the results.

One of the most expensive aspects of magnetic advertising is the costs associated with hiring a designer to customize the look and feel of your magnet. It is possible, however, to do this yourself. You can simply draw out a general idea of what you want the magnet to look like and then the professionals a bit of leeway with the rest. Even if you are not a champion artist, you will find that if you talk with the printing company about what you want your magnet to look like, it will likely have a pre made template that is close to what you want. Going with a template rather than an original design or doing a rough sketch of the design you want is the best way to save money on your campaign.

In this troubling economy, you should remember that your customers are also looking to save money in whatever way they can. When you send out business card magnets as an advertisement, you send out something that your customers can use in their daily lives – for free.  You also keep your company name and logo in the forefront of their minds. Aside from this, you are basically giving your clients and potential clients a free gift, a gift that helps to build and foster a relationship of trust and appreciation. Often in life, but especially in difficult times, it is small gestures such as these that can make a world of difference.

If you follow these steps, you are sure to enjoy a successful magnetic advertising campaign. Not only will you have saved money on advertising, but you’ll also enjoy dealing with a lot of new clients and customers and reaping the monetary rewards that goes along with this. With new clients come referrals to even more new clients, so advertising with magnets really is one of the best things you can do to help your business or company in today’s world.